Is One Website Enough?

Some folks seem to think that having one very good website that is producing an income is good enough. They just keep working on that one website and increase their income little by little.

That might be good at the time. If the site is making money, why wouldn't you just concentrate on that site and keep going on the same course?

Well... consider this:

What if that site stops making the money you are used to? What if that site's topic stops having the public interest it used to have?

Here is a true story that recently happened to me that made me realize why diversification is so important.

I have many, many websites. One in particular is an alternative health website.

I use a well known herbal product affiliate program to make money on this site. This particular affiliate program was paying a nice commission of 50%. I was getting real nice checks every month from this site.

All of a sudden, out of the clear blue, this affiliate program decided to reduce commissions to 20%. WOW! That was a huge pay cut. If you do the math... 50% commission was 100% of my income from that company. A 30% reduction in commission is actually a 60% pay cut. That makes a $10,000 monthly income into a $4000 monthly income. Ouch!

Now, what if this was my only website? I would be scrambling at this point, trying to recover the $6,000 monthly income loss. Trying to create a new site, get it indexed, get traffic to it and make $6,000 in sales all in the first month.

Fortunately, I have a lot more websites. All of them are indexed and all of them receive traffic. The hard part is done. Now all I have to do is sell more stuff on these websites. A much easier task.

The visitors on these sites already know me. I have already built a relationship with them. I will have a much easier time getting them to buy from me than I would if I were trying to start from scratch.

How many websites are enough?
That depends on how much money you want to make.

Like I said before, I have a lot of websites. Some of these sites make a couple bucks a month. Some make thousands of dollars each month. The point here is, I don't have to worry if one of the sites slows down or stops producing money. I have plenty other sites to fall back on.

I don't know how many sites will be enough for me. As long as I continue to make sites and they continue to make me money, I don't think I will ever find a reason to stop adding more websites to my business portfolio.

You never know which site is going to hit it big or which website topic will become important in the future. I believe having as many websites as I can possibly produce, on as many different topics as I can think of, is the answer to internet wealth.

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